Instore materials and displays
Store material is important to present products flexibly and professionally. Traditionally, the name tegometal has become a common name for positions ranging from 2.5 to 3.6 high. The most common height is 3.6 to present products. The back walls can be replaced with holes or smooth back walls. You can place rods in the holes on the back wall on which hanging goods can be presented.
There are various suppliers who all supply this type of rack. Either as own brand or import from the Far East.
The racks can be supplied in different RAL colours. This can also influence the choice of supplier. Not every supplier has a certain color in stock, which is important if you want to order racking material at a later time. Not every supplier has every color in stock.
Schwerlast
Schwerlast racks are racks that are extremely suitable for the storage of heavier products. You can often find this type of rack in the garden center where you want to present or store large pots or parasols.
gondola
A gondola position is a low position that can often be 150 to 160 high. Because you can adjust and change the back walls of these racks according to the product to be presented, it is possible to be very flexible with this efficient way of product layout. It is possible to assemble the gondola as a cross or back to back so that a very optimal product presentation is created.
plant tables
So many rack suppliers there are so many plant table suppliers. Traditionally, plant tables come from greenhouse horticulture, heavy and bulky. In order to make these plant tables look a bit more subtle, table rims have been devised with which one can communicate species or roll out entire concept presentations. In addition to the aluminum plant tables, there are also many other plant tables that are used in addition to the common plant tables. For example, you have wooden tables with plastic inserts or other options. It depends on efficiency, sustainability, appearance and investment opportunities.
Presentation decking
Presentation platforms are mostly stainless steel edges with wooden platforms. Different sizes are available depending on location and height. Presentation decking is often placed against a plant table and then serves as a head table. Different types of wood and colors are used to make presentation decking more beautiful, but it is about the power of a decking to let the product speak. In the past you also saw old wooden cable reels that were used to present products. Round pyramids were also widely used, mainly to bring height to the presentation. The bottom circle of 3m followed by a circle of 1.5m and a small one of 50cm. The problem with round large presentations is that often the products in the middle are not easy to reach. You will often see a billboard in the middle of a roundabout presentation (3 meters +), which blocks the view a bit further down the routing. This creates an element that creates more tension in the routing and the possibility to create separate departments or atmospheres.
Pallet presentation
The 'simple' Euro pallet is a nice circular and widely used way of implementing presentation options. By reusing the old pallets as presentation decking, you kill two birds with one stone. The presentation looks natural. You can also put the pallets upright to create more atmosphere, especially if you plant them with hanging plants. They are flexible in use, can be moved easily (after all, they are pallets ;). The circular idea of ​​reusing products that were actually intended for another purpose is of course the current trend. However, it can also be a cost-saving action to stack the pallets 3 high and present your products on it.
Service counter
There are different types of standard service counters in circulation. However, a custom-made wooden counter is often chosen, where it is possible to pot planters for customers. You can have different types of counters depending on the style of the store. For example, you can opt for sleek finished MDF counters, but nowadays you also see many tiled counters. Ceramic tiles that have a rural or modern look are then attached to a base plate. By applying a material as the covering of a standard counter, you can really create a prominent eye-catcher that can be a service point for the customers and that can be beautifully reflected in the total store routing.
Price communication
Price communication for articles is essential. With price communication you can avoid many questions from customers and you can also play with it. When your price communication is in order, you can ensure less loss and higher margins. By using a clear pricing strategy and offering the same products from different brands, you can apply price segmentation. This makes it possible to offer the customer the following. As an example we take a B brand pruning shears, very cheap but not the worst quality. Margin low. We also offer (often a private label) pruning shears. Good price-quality ratio, good price (higher margin). We also offer the highest price category secateurs from an 'expensive' and more renowned professional brand. High price, van lower margin but absolutely good amount. Probably less rotation in terms of sales but good for the brand experience of the customer. Every customer who visits the store can choose a product that suits them through a clear price structure. If you opt for cheap, then you know that after a number of times you will not have any pruning shears left. If you opt for private label, the consumer is more than happy, if the private label product is of good quality, otherwise it will have the opposite effect. The professional gardener or woman is fine with me paying a bit more for pruning shears when one chooses the more professional, good, and more expensive brand. Every customer who visits the store can choose a product that suits them through a clear price structure. If you opt for cheap, then you know that after a number of times you will not have any pruning shears left. If you opt for private label, the consumer is more than happy, if the private label product is of good quality, otherwise it will have the opposite effect. The professional gardener or woman is fine with me paying a bit more for pruning shears when one chooses the more professional, good, and more expensive brand. Every customer who visits the store can choose a product that suits them through a clear price structure. If you opt for cheap, then you know that after a number of times you will not have any pruning shears left. If you opt for private label, the consumer is more than happy, if the private label product is of good quality, otherwise it will have the opposite effect. The professional gardener or woman is fine with me paying a bit more for pruning shears when one chooses the more professional, good, and more expensive brand.
