Adapt or die: lessons from global garden retail

Green Retail / Greenline · IT|Article|21 July 2026

The Italian trade magazine Greenline publishes the fourth Adapt or Die article, built on the shared perspective developed by Fred de Rijcke and Dries Jansen of Garden Center Advice. Their work across Europe, North America and the Middle East points to something counter-intuitive: the further you look beyond national borders, the more familiar customer behaviour becomes. Light, scale and circulation are registered in the first seconds of a visit, long before individual products are noticed, and that silent judgement is human rather than national. The article then turns to method — turnover figures on their own say little, and only gain meaning next to floor space, location and catchment population. Data mining across those variables surfaces the quiet mismatches between space and performance, and gives a grounded estimate of how much room for improvement a given centre still has.

http://www.greenretail.it/adapt-or-die-lezioni-dal-garden-retail-globale/