Global Garden Retail Lessons
Green Profit · US|Article|31 March 2026
Global Garden Retail Lessons
The international work of Fred de Rijcke and Dries Jansen — across Europe, North America and the Middle East — forms the backbone of this article for Green Profit's US readership. Its starting point is that garden centres differ in scale, style and culture, but the way people experience them follows remarkably consistent patterns: within seconds of walking in, a visitor makes a quiet judgement about whether to stay or move on. From there the article makes its methodological case. Revenue figures alone rarely explain anything; they become meaningful only alongside floor space, location and surrounding population, and used this way data provides perspective rather than a verdict. Data mining across those variables surfaces relationships invisible in daily operations — small mismatches between space and performance — and gives a realistic read on how much untapped potential is already within reach. Where a centre underperforms, the cause is rarely singular; more often it is a question of coherence between what the entrance promises and what the interior delivers.
