Fronda Cabrera de Mar: a modern, experiential space

Garden Magazine · ES|Article|16 June 2026

Fronda Cabrera de Mar: a modern, experiential space

The Spanish trade magazine Garden Magazine reports in depth on Fronda's new centre in Cabrera de Mar, Catalonia — 4,800 m² of indoor and covered outdoor selling space, 146 dedicated parking bays and a team of 43 specialists at opening. Around 70% of the floor is given over to plants and flowers, which the company treats as the heart of the business and its point of difference. Rather than splitting the centre into sealed departments, Fronda chose open, cross-category implantations that mix ranges and build complete settings, encouraging inspiration and cross-selling. The article also covers the pet section — deliberately without live animals — the choice of Catalonia as an expansion market, and the challenge of building a centre from scratch while holding on to the brand's standards. A useful reference for how an experience-led format actually translates into square metres.

http://gardenmagazine.es/a-destacar/21261/fronda-cabrera-de-mar-un-espacio-moderno-y-experiencial/