Knowledge session: Turn Data into Profit — Smarter Selling per m²
Royal FloraHolland — Flora Spring Expo · NL|Event / knowledge session|23 February 2026
Knowledge session: Turn Data into Profit — Smarter Selling per m²
Royal FloraHolland announces the Flora Spring Expo session delivered by GardenCenterAdvice, held on Thursday 19 March from 12:30 to 13:30. Dries Jansen shows how data and market insight can be used to improve a garden centre's performance in a targeted way, with practical examples of where the opportunities sit in assortment, layout and customer experience. He takes visitors through the analytical approach step by step: starting from turnover figures, shop floor space, location and customer experience, he builds a model that shows clearly how efficiently a shop performs per square metre. Linking those insights back to real cases, he demonstrates how owners can optimise layout, refine their range and strengthen the shopping experience. The knowledge sessions at the expo are free to attend and deliberately short and concrete, aimed at retailers, buyers, exporters and growers.
